So on my drive into work this morning I passed Burger King like usual, and saw these posters for the Angry Whopper...well, not this poster exactly, the one I saw had much more ridiculous typography...more like Rage Italic or something. And I thought to myself, I don't want to eat something that's angry! Who would want to eat something angry? I only want to eat happy things don't you? I would love to hear the rationalization and the brand development sessions that led to the naming of this food product. I'd love to hear the marketing guy go "yeah this is going to be big...angry big!"
Wednesday, September 23, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment